US Expertise for Start-up and Leading European Brands
From Ideation to Launch, We’re Your Market-Savvy Guides
We get that the American market isn’t easy to understand from the outside. European companies looking to secure a foothold in the US often face frustration. The business culture is vastly different.
Why European Companies Often Give Up on a US Market Launch
Let’s look at just one example of how US biz norms can seem baffling to outsiders.
In Europe, if you pitch your food or nutritional product to another European company, you’ll get a straight answer. Another European will tell you straight-up whether you have the business, and if not, why not. You know whether it’s “no, not right now”, or a hard negative. In either case, your next steps will be clear: adjust your offering, your pitch, or move on.
In the US, it’s not so straightforward. If you pitch your business to an American, you may never get a direct “no”. Instead, you’ll get promises that your US prospect will think it over, and get back to you. If they decide against your business, chances are you’ll never find out why you didn’t get the deal.
But the differences don’t stop at culture.
US regulatory, branding, marketing, production, sales and distribution are worlds unto themselves. It takes up-to-the-moment expertise to get these aspects of launching your product right. It also requires a network of fully-vetted partners.
That’s Where Ragold Comes In
We’re a group of food and nutritional industry owners and execs who help European start-ups and leading brands. More than consultants, we’re intermediaries with a focus on getting the work done to launch your product in America.
And because each of us is active in the industry today – not just consulting, but running businesses – our advice is based on the latest regulations, best practices and trends.
Let’s Talk About Trust
In Europe, you have a trusted network of advisors and partners. You know the drill in your home territory, and while there are risks, you can be confident and excited about your launch.
We want you to feel that way about getting traction in the US. Working with Ragold gives you the expertise and vetted network you need to make wins, fast and with certainty.
We’ve Earned Our Reputation
When you work with us, you’re in good company. Our team is trusted by startups and multi-million dollar companies, including:
Our private label clients include Walgreens, CVS, Walmart, Kroger, 7 Eleven, Circle K, Sam’s Club, Costco Korea and the US Military.